Instead, for the Fanta Halloween campaign, the firm turned to Adobe Dimension. “It was frequently a hodgepodge of designs.” “Coke’s partner agencies and graphic designers all produced work with varying graphic styles, with various tools, and were often unable to print and model those designs with different mockups in a consistent way,” explained Benny Lee, The Coca-Cola Company’s global 3D design lead. Global 3D Design Lead Benny Lee says that Adobe Dimension has transformed The Coca-Cola Company’s prototyping workflow. This workflow had two major drawbacks: the quality of the mock-ups often detracted from that of the designs themselves, and the results were wildly inconsistent. In the past, Coca-Cola relied on a traditional prototyping process, with designers creating 2D concepts for packaging, printing them out, then wrapping those print-outs around a physical can or bottle. A spookily effective new design workflow** **
The makeover not only increased sales of Fanta by 23% during the Halloween period, but transformed the way in which Coca-Cola creates packaging the firm adopted Adobe’s 3D compositing tool, Adobe Dimension, to enable its graphic designers to create their own 3D visualizations of the cans.įanta’s Halloween can designs in 2017, the first year the company used Dimension to visualize product design.
#Adobe dimension packaging design series#
That’s when the firm transmogrified Fanta, its fruit-flavored soft drink, with a series of ghoulish limited-edition can designs created by Israeli illustrator Noma Bar.
Halloween 2017 was a time of transformation for The Coca-Cola Company. Since 2017, Fanta’s parent company, Coca-Cola, has been using Adobe Dimension to visualize packaging designs. The 2018 Fanta Halloween promotional cans initiated by Fanta NA brand team led by YiWen Lu in collaboration with illustrator, Ty Mattson. Coca-Cola Transforms Its Package Design Process with Adobe Dimension A scarily effective Halloween promotion for Fanta led The Coca-Cola Company to adopt Adobe’s 3D compositing tool, transmogrifying the way its design teams create packaging.
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